Imaginative Cows Our Projects | Xerox / Fox Parrack Singapour | Personalising Xerox's CPS Micro Site Our Projects | Xerox / Fox Parrack Singapour | Personalising Xerox's CPS Micro Site We were asked to design, create and code the microsite for Xerox's Centralised Printing System. We used a 3D intro sequence with engaging interactable sections.

Personalising Xerox's
CPS Microsite

Xerox /
Fox Parrack Singapour

apple mac screens showing xerox dynamic website design example

Custom coded dynamic micro-site portal with CGI animation

Xerox / Fox Parrack Singapour

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The Brief

Commissioned by digital marketing gurus Fox Parrack Singapour, we were asked to design, create and code the microsite for Xerox's Centralised Printing System. The system allows a company to personalise printing on virtually any medium.

Fox Parrack had a strong idea of creative direction – we had to create and integrate their vision. The campaign featured an EDM with a link to the website which would appear totally personalised to that individual.

The Solution

The site opens with a 3D cardboard box video featuring the address of the individual. The various trays contain items that a user can explore in a 2.5D space. The site features mobile and tablet versions and has dynamically created content depending on the user. It was even designed to work across some of the old Internet Explorer browsers.

The site was entirely custom crafted in Photoshop before being hand coded via some clever PHP, CSS and HTML5.

The Result

The campaign was a huge success for Fox Parrack Singapour increasing engagement by 400%, and was nominated for a B2B award for Best Corporate Delivered Campaign. In late 2014 we completed a redevelopment of the site to target an international audience.

cardboard box showing dynamic address placement for the xerox website
empty cardboard box render

Custom Design Featuring 3D and 2.5D elements

3D content is smoothly displayed with dynamically placed content moving in a 2.5D space.

website design for mobiles xerox example

Mobile & Tablet Fall-backs

Not all content can be truly mobile friendly, but that doesn't mean we should ignore those users. Fall-back sites were created for mobile browsers.