Imaginative Cows Our Projects | Halsbury Legal Awards / Fox PS | DNA Video Produced From 2D Fractals Our Projects | Halsbury Legal Awards / Fox PS | DNA Video Produced From 2D Fractals We were commissioned to create a visual respresentation of the law networks using a DNA strand, to be produced using fractals. We had to be creative, but the client was pleased with the result.

DNA Video Produced From
2D Fractals

Halsbury Legal Awards / Fox PS

mointor showing motion graphics video of dna explainer

3D Repeating animation and associated 2D artwork commission

Halsbury Legal Awards / Fox PS

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The Brief

The digital marketing monolith Fox Parrack Singapour commissioned us to create a visual respresentation of the law networks using a DNA strand for their client, Halsbury. There was one small problem - they wanted it to be produced from fractals; maths equations designed to created 2D repeating patterns.

The Solution

A fractal is a 2D equation so cannot exsist within a 3D space, so we had to be creative when designing the solution. Commissioning artwork services from Imaginative Cows means that you get the full package - we could not let FPS and Halsbury down.

The Result

The 2D artwork was created in Adobe Photoshop in a 2.5D space (Faux 3D to immitate a 3D space from 2D equation). The rendered artwork was then de-composited so that its various elements could be exported to Autodesk's Maya software and we could recreate the DNA strand in a 3D space. This video was then rendered as a recurring loop and displayed via HD projectors at the event. The awards ceremony was yet another successful evening with the artwork prominent across all media.

halsbury and fox parrack singapour logos
graphics tablet showing 3d wireframe of dna motion in maya

Commissioned Artwork & Illustration Services

All artworking services were provided from conception and scamp work through to sign off on a 2D image, all ready for print. This image was produced in CMYK format ready for printing onto any surface. We also supplied RGB and dynamic versions for digitial and EDM use.

agency partner logos

Working With Agency Partners

A vast portion of our work is out-sourced from large intergrated and independent agencies who desire a specific look or approach that their in-house team might lack the time or resources to achieve. We are used to working with account managers and art directors on a visual level, and this project was no different.